FinoForce: B2B software company website
A corporate B2B website for an MLM software developer, covering multiple compensation-plan products, pricing, demo requests, city-level landing pages, FAQs and a reseller programme, structured around lead generation.
The brief
FinoForce builds MLM software across a range of compensation plans — binary, matrix, unilevel, board, generation, monoline and stair-step breakaway — alongside website development, maintenance, SEO and SMS services.
That is a lot of product surface for one site, and the buyer is technical and comparison-driven. The job was structure: make a complex catalogue navigable and turn visits into demo requests.
What we built
Product architecture
Each compensation plan gets its own explanation, so a buyer searching for one specific model lands on a page about that model rather than a generic overview.
Feature and pricing pages
Dedicated pages covering e-wallet systems, admin dashboards, member portals and payment gateway integration, with pricing information presented up front.
Demo funnel
A free demo route as the primary conversion action, supported by inquiry forms — the natural next step for this kind of purchase.
Location landing pages
City-level pages targeting regional search, a significant organic channel for B2B software in India.
Supporting content
FAQs addressing implementation questions, testimonials, blog and resource sections, and reseller/partnership programme information.
The approach
For a B2B site like this, information architecture is the design work. A buyer arriving from search for one narrow term should reach a page that answers exactly that, with the demo request always within reach.
